How can you minimize the CPC (cost per click) of your company’s ads on Facebook? Every marketer is currently struggling to answer this question. When lowering the CPC it’s crucial to take account of the relevance score. Relevance score for ads on Facebook – what’s that? Facebook itself says that the relevance score for ads …
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The Power and Perils of Microtargeting in Political Campaigns: A Deep Dive into Its Impact and Ethics 21st century. The internet has become an undeniable part of our reality. The number of information accessible on social media (and outside of them) makes our lives public on a whole new level. Among thousands of apps analyzing …
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