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20 Jul
2017

5 rules of Effective Facebook Communication

First of all – Facebook is not like Gumtree, you can’t just put classified ads on it! It’s all about what content you share and promote on Facebook or other social media channels. A lot of companies don’t put much thought into this – they just publish offers and bargains.

20 Jul
2017

Polish SEO Market Report 2016 – The Leaders

pozycjonowanie raport

Every year Mayko publishes a report on Polish SEO market, containing data from each branch collected through a popular tool called SEMSTORM, that allows you to check SEO actions of some websites. The aim of this report is to show which brands lead in their markets using data gathered throughout

20 Jul
2017

Ad Relevance Score on Facebook – how to minimize costs

  How can you minimize the CPC (cost per click) of your company’s ads on Facebook? Every marketer is currently struggling to answer this question. When lowering the CPC it’s crucial to take account of the relevance score. Relevance score for ads on Facebook – what’s that? Facebook itself says