How to use Google AdWords and Facebook Ads remarketing
Remarketing in Google AdWords ad system is a genius extension, increasing your conversion up in a blink of an eye.
The truth is that 80% of people entering your website hasn’t chosen a product yet. Remarketing tracks these people and makes sure they’ll see graphic ads encouraging them to come back to your offer. In addition, the ad in the remarketing system is much cheaper than the standard one as it’s only targeting the clients that have already been to your website.
For example:
Jarek is looking for a diet that would be tailor-made for him. He has already looked through the diet options of three companies based in Wrocław that offer diet catering with delivery. He couldn’t make up his mind, so he decided to postpone the decision. Within the next few days, on every page he visited, there was an ad of one of the companies. In the end that was the company that he chose, as it was communicating with him for a longer time. He’s happy with his choice.
We use a similar system directing users to our clients’ websites using Facebook Ads. Remarketing lets us optimize the costs to a few cents per each user entering it.
Is your company promoting itself using remarketing? If not, don’t hesitate to contact us!
